Borrowers
Borrowers who the desk is for.
Persona doors into the same catalog. /borrowers/investors is 1–4 debt. CRE brokerage is /investors.
- First-time buyers.Down payment is a map, not a brick wall.
- Veterans.Use the benefit on the right occupancy.
- Investors.1–4 is a mortgage. 5+ is CRE.
- Seniors and home equity.Reverse is a product. It is not a gift.
- Self-employed.Deposits can be the income.
- Foreign nationals.ITIN is not the same product.
- Small business owners.Owner-user debt. Not a listing pitch.
- Medical professionals.The overlay is the product.
